Founder, Jasmin Foster worked in retail for 10 years, and she noticed something was missing. So, in 2020, she founded Be Rooted, a space where women of color could see themselves where they hadn’t before. Weaving culture and representation into every design and message, the products were created to inspire customers to explore their inner muse and celebrate themselves. She’s excited to have women of color as part of this journey. You can find Be Rooted in stores like Target. Visit the website sign up for the newsletter and get 10% off your first order.
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