FRIENDSHIP-WEST BAPTIST CHURCH IS ON THE FOREFRONT
George Floyd was 46 and he took his last breath as Minneapolis Police Officer Derek Chauvin kneeled on his neck. The world spoke loudly. People were outraged. Was this the first time that such a horrific crime was perpetrated? Not at all, but this time a courageous 17-year-old Darnella Frazier captured the murder.
Her documentation of the brutal assault not only resulted in her receiving an honorary Pulitzer Prize citation, it was a key piece of evidence in the trial that eventually ended with Chauvin in prison.
A lot of promises were made in the wake of protests and calls for justice, fairness, and also reparations. Corporate execs made promises, which many have reneged on, and some have seemed to have forgotten their promises of focusing on diversity, equity, and inclusion (DEI); or, they bowed to pressure from the Trump administration, and chaos and uncertainty are the order of the day.
Five years later, according to Dr. Frederick D. Haynes III, of Friendship-West Baptist Church in Dallas, at least 50 churches were gathering across the country, outside of Target Stores, to remember George Floyd and also call attention to what some consider to be one of the main corporations that reneged on their commitment to DEI.
Members of the megachurch, other area churches, and community members and leaders joined Dr. Haynes–shortly after noon CDT at the Target Store located in Southwest Dallas County, not too far from the Church.
For months, the Black Clergy, Black Press and activists have been waging a strategic campaign that included selective buying. Consumers were encouraged to shop at businesses that supported DEI. Since the campaign began, Target has reported significant losses. Organizers have developed a list and have already begun targeting other Corporate giants, like Walmart.
Stay tuned for more on this developing story.
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